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It is not enough as a brand or business to be intimately familiar with your products and services. If you want to achieve the highest level of success, you must also be intimately familiar with your industry and customers. There…
Using various types of market segmentation enables you to target customers based on unique characteristics, create more effective marketing campaigns, and identify market opportunities. What Is Market Segmentation? The process of dividing a target market into smaller, more defined categories…
Business Insider, back in late 2016, guessed that 80% of businesses would be using chatbots by 2020. Why the prediction of such far-reaching, totally transformative tech? Chatbots can be used to automate all types of business activities — from payroll,…
Every major market player is a startup at the start of the business journey. The key to successful business development and expansion is a quality roadmap. However, its creation process has a specific structure, content to include, and other distinguishing…
Are you looking for smart, ethical, and viable businesses you can develop as a side hustle? Then look no further- we have excellent ideas that you can get off-the-ground and running for very little startup capital as a…
Starting a business won’t just help you make some money; it’ll also help you explore those thrilling passions you’ve been considering for quite a while now. Let’s say for months you’ve nursed your business idea until it’s matured, and now…
Technology is a great tool to change the course of medical practice to a better future. With the rising healthcare expenditure in the US, it is smart to create targeted apps that can serve a massive population. The medical sector…
When a new business owner starts a small business, he or she investigates every potential threat, including competitors, customers, and financial backing. One aspect that frequently goes unnoticed is their cyber security. Furthermore, the misconception that hackers only target large…
A growing business is what every owner strives for. What do you do when it actually happens, though? Without a plan of action, rapid business growth could end up overwhelming you. To make sure that doesn’t happen, here’s what you…
When we start a business, there is generally a big rush of activity, but over time this can settle and things seem to plateau out for a while. It is at this time you need to have a look at…
